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What is it?
Surveys are ad hoc interviews with users, where a set list of questions
is asked and the users' responses recorded. Surveys differ from questionaires
in that they are interactive interviews, although not structured like contextual
inquiries nor formally scheduled and organized like focus groups.
How do I do it?
You begin by formulating questions about your product based on the type
of information you want to know. The sources listed at the end of this
page provide more information on designing effective questions. Then, simply
ask your users to answer these questions.
When should I use this technique?
This technique can be used at any stage of development, depending on the
questions that are asked in the survey. Often, surveys are used after products
are shipped to assess customer satisfaction with the product. Such surveys
often identify usability issues that should have been caught in-house before
the product was released to the market.
Who can tell me more?
Click on any of the following links for more information:
Alreck, Pamela L., and Settle, Robert B., The
Survey Research Handbook, 1994, Irwin Professional Publishing, Chicago,
IL, ISBN: 0-256-10321-6 (ISBN is for cheaper paperbound 1995 version)
Salant, Priscilla, and Dillman, Don A.,
to Conduct Your Own Survey, 1994, John Wiley & Sons, New York,
NY, ISBN: 0471012734
All content copyright © 1996 - 2016 James Hom