In interviews and focus groups, as opposed to surveys and questionaires, you're present to interact and facilitate discussion about the issues raised by your questions. With multiple users present, as with focus groups, the interaction among the users may raise additional issues, or identify common problems that many people experience.
Greenbaum, Thomas L.,"Focus Groups: A Help or a Waste of Time?" from Tom's articles page at http://www.groupsplus.com/. Lots of other good focus group articles on that site.
Greenbaum also has a couple of articles on video focus groups: "Focus Group By Video - Next Trend Of The 90's" and "Is Your Moderator Ready for Videoconferencing?" on his site.
Greenbaum, Thomas L., The Handbook for Focus Group Research, 1997, Sage Pubns; ISBN: 0761912533
Nielsen, Jakob, "The Use and Misuse of Focus Groups"
Templeton, Jane F., The Focus Group : A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview, 1994, Probus Pub Co; ISBN: 1557385300
Maya Design and W3Focus
do online focus groups: FAQ
Maya Design also does telephone focus groups.
Silverman, George, "How to
Get Beneath the Surface in Focus Groups" from George's articles page
at http://www.mnav.com/index.html. Lots of great focus group articles here,
All content copyright © 1996 - 2019 James Hom